Do potential clients really understand what you do as a financial advisor? You may think so, but consider this—you cannot build a successful practice unless you can effectively tell people what you offer and why it’s important to them.
According to recent research commissioned by Pershing, 60% of investors say the promises made by many financial advisors sound alike. Investors believe many advisors are merely repeating generic platitudes such as “developing solutions to meet your needs” rather than stating what makes their services unique. As a result, it’s difficult for investors to distinguish one advisor from another.
Creating a Unique Value Proposition
A well-crafted value proposition is an opportunity for advisors to promote the growth of their businesses. It uses language that sets them apart and resonates with potential clients by telling a story that is accurate and appealing. Pershing’s research reveals that certain themes such as “work in your best interests” have now become promises most investors expect to hear (and generally respond favorably to). These sentiments, however, are too common to set advisors apart from their competitors. Instead, successful advisors must include something in their value proposition that answers the critical question: “Why should
I choose you?”
Get your copy now and discover:
- 7 tips to enhance your unique value proposition
- How can you distinguish your advisory services from others in the market
- How can you effectively present your offerings
Blogged on behalf of Pershing LLC
